Exceptional access
Beautifully appointed yachts without the obligations of traditional ownership.
Lake Michigan, exceptionally yours
More than a yacht.
A new way to connect.
Connect with family. Connect with friends. Connect with clients.
Effortless access to private yachting, remarkable coastal experiences, and a team that handles every detail.
Chicago Lake Michigan Curated journeys
The True North difference
Your time on the water should feel effortless.
True North blends the freedom of yacht ownership with a hospitality-led membership model. Choose your horizon. We arrange the vessel, itinerary, provisioning, stays, and experiences around it.
Designed around you
Flexible membership, private charters, and curated routes for the way you travel.
Every detail handled
From dockside dining to hotels and excursions, our concierge makes it seamless.
Curated by True North
Journeys worth remembering.
Wisconsin coast · 5 days
Door County Escape
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Northern Michigan · 6 days
Mackinac Pathways
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Kohler, Wisconsin · 4 days
Kohler Golf & Spa
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Harbors & vineyards · 3 days
Southwest Michigan
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Freshwater passage · 7 days
Northern Michigan
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City by the lake · 2 days
Milwaukee Weekender
Explore journey →Membership
A season of possibilities.
Annual credits unlock private yacht experiences across our calendar. Book farther ahead, travel more often, and add the details that make every journey your own.
Bronze
$12,000
annual membership- 8 annual credits
- 30-day booking window
- Concierge trip planning
- Member-preferred pricing
Silver
$25,000
annual membership- 20 annual credits
- 60-day booking window
- Concierge trip planning
- Member-preferred pricing
Gold
$45,000
annual membership- 40 annual credits
- 90-day booking window
- Concierge trip planning
- Member-preferred pricing
Invitation only
View membershipNot ready for membership? Select experiences are also available à la carte. Browse retail availability →
Travel, reimagined
The lake is only the beginning.
Pair your yacht experience with preferred hotels, private transportation, dining, golf, wine, wellness, and one-of-a-kind local access—all coordinated through one trusted team.
Meet your concierge →Your next horizon
Let’s plan something remarkable.
Tell us where you want to go—or let us show you what’s possible.